In today’s fast-paced digital landscape, selecting the right digital PR agency can be the key to strengthening your brand’s visibility, credibility, and online authority. A well-executed digital PR strategy can not only improve your search rankings but also drive organic traffic, enhance brand recognition, and position your business as an industry leader.
With countless agencies offering a wide range of services, it can be overwhelming to determine which one aligns best with your goals. To simplify the process, we have thoroughly evaluated numerous digital PR agencies and compiled a definitive list of top performers for 2025. Each of these agencies has demonstrated expertise in crafting compelling campaigns, securing high-authority media placements, and delivering measurable results. Whether you’re looking for international reach, niche industry expertise, or a data-driven approach, this guide will help you identify the agency best suited to your specific needs.
1. Reboot Online
Location: Remote (UK)
Notable Clients: Just Eat, Viator, Adobe
Why They Stand Out: Reboot Online is the gold standard in digital PR, consistently delivering industry-leading campaigns that drive measurable results. Their data-led approach, backed by a team of PhD-level analysts, ensures that every campaign is both strategic and impactful. By leveraging proprietary research methodologies, Reboot crafts newsworthy stories that earn high-authority links and widespread media coverage. Their multilingual team enables seamless international campaigns, making them an ideal digital PR agency choice for brands seeking global exposure. Their unique Hyper-Relevancy Link Building methodology sets them apart, helping businesses dominate competitive search landscapes. Recognised with multiple industry accolades, including Best Large SEO Agency of the Year at the UK Search Awards and Best Use of Search at the EU Search Awards, Reboot Online is the go-to agency for brands looking to elevate their digital presence with innovative, results-driven PR strategies.
2. Soap Media
Location: Manchester and Preston, UK
Notable Clients: Centre of Excellence, Diversey, Emerson Group
Why They Stand Out: Soap Media is a full-service digital marketing agency that integrates digital PR, SEO, and web development to drive client growth. As a Premier Google Partner since 2005, they have a strong reputation for delivering data-driven campaigns that optimise digital investments. Their ability to combine strategic planning with performance marketing ensures their clients achieve long-term success.
3. Curated Digital
Location: London, UK
Notable Clients: Hobbs, Pantone, Specsavers
Why They Stand Out: Curated Digital aligns digital PR with commercial goals to fuel business growth. Their expertise spans SEO, content marketing, and social media, ensuring well-rounded strategies that drive brand awareness and engagement. Their client-first approach and ability to leverage data insights have earned them a strong reputation for delivering measurable results.
4. Digital Trails
Location: London, UK
Notable Clients: Culture Trip, Menkind, Vision Direct
Why They Stand Out: Digital Trails specialises in enhancing brand visibility through digital PR, SEO, and reputation management. Their campaigns are designed to improve online presence while protecting brand integrity. By tailoring strategies to each client, they ensure effective, results-focused digital PR efforts that secure quality media placements.
5. Motive PR
Location: Nottingham, UK
Notable Clients: Absolute Reg, MuscleFood, Hancocks
Why They Stand Out: Motive PR is an award-winning digital PR and content agency known for securing extensive media coverage and valuable SEO-boosting links. Their expertise spans both consumer and B2B sectors, delivering creative and results-driven campaigns. Their proven track record makes them a reliable choice for brands looking to amplify their media presence.
6. Vixen Digital
Location: Brighton, UK
Notable Clients: EDF Energy, Lindt, Vision Direct
Why They Stand Out: Vixen Digital specialises in SEO and paid media, focusing on improving online visibility and return on ad spend. Their tailored strategies ensure clients connect with their ideal audiences through optimised digital campaigns. With a strong focus on analytics, they provide insights-driven solutions to enhance brand growth.
7. Ilk Agency
Location: Leeds, UK
Notable Clients: Brewdog, Barratt Developments, Conference Leeds
Why They Stand Out: Ilk Agency offers a broad range of services, including PR, brand development, and social media management. Their ability to create cohesive, engaging campaigns ensures brands effectively communicate their message to target audiences. Their diverse client base highlights their adaptability and creative approach.
8. HUB
Location: Leeds, UK
Notable Clients: CareCo, 247 Blinds, La Redoute
Why They Stand Out: HUB is an integrated marketing agency offering digital PR, media planning, and creative services. Their collaborative approach ensures brand strategies align with business goals, delivering high-impact campaigns. Their focus on insight-driven decision-making enhances campaign effectiveness.
9. TrunkBBI
Location: Manchester, UK
Notable Clients: Greene King, Gallagher, Jack Daniels
Why They Stand Out: TrunkBBI combines creativity with performance marketing, offering services across branding, SEO, digital PR, and film production. Their focus on merging storytelling with data analytics allows them to craft compelling campaigns that drive engagement and brand growth.
10. Sleeping Giant Media
Location: Folkestone, UK
Notable Clients: Kwik Fit, JCB Group, KM Group
Why They Stand Out: Sleeping Giant Media is a well-established digital marketing agency specialising in SEO, PPC, and social media marketing. Their results-driven approach and focus on flexible, data-led strategies have helped brands enhance their online presence and achieve commercial success.
What Makes a Top Digital PR Agency?
A leading digital PR agency combines creativity with data-driven insights to strengthen a brand’s online authority. Key characteristics include a proven track record of securing high-authority media placements, a deep understanding of SEO and link-building strategies, and the ability to craft newsworthy campaigns that attract media attention.
Top agencies maintain strong journalist relationships, ensuring widespread coverage for their clients. They utilise audience insights to create compelling content that aligns with brand messaging while offering genuine editorial value. Additionally, the best digital PR firms showcase measurable results, such as increased organic traffic, enhanced search rankings, and authoritative backlinks.
Key Considerations When Choosing a Digital PR Agency
- What type of businesses do you typically work with? Understanding their past client base can help determine if their experience aligns with your industry.
- Can you share examples of standout campaigns? Reviewing case studies will highlight their ability to generate impactful results.
- What specific metrics do you use to track performance? Ensure they prioritise meaningful indicators such as media reach, engagement, and link quality.
- How do you approach media outreach? A strong agency will have established journalist connections and a tailored outreach strategy.
- How does your strategy align with SEO goals? A cohesive digital PR campaign should support broader search visibility efforts.
- What’s your process for developing campaign content? Look for agencies that create compelling, research-backed content that garners media attention.
- Can you adapt strategies for different global markets? If international reach is a priority, an agency with localisation expertise is essential.
- What kind of media connections do you have? Agencies with strong industry relationships can increase the likelihood of securing top-tier coverage.
- What kind of ROI can I expect? While digital PR is a long-term strategy, agencies should offer realistic timelines and projections.
- How transparent is your pricing? Understanding costs upfront ensures there are no unexpected fees.